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Custom Product Labels

Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload.
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Add professionalism and information to your packaging with custom product labels.

  • NEW: Shapes, materials and sizes
  • Arched, heart, scalloped and rounded square shapes
  • Kraft, clear, vinyl, linen, gold and silver materials
  • 20 new size options
  • 26 size options
  • 8 material options
  • 7 shape options
  • 2 finish options
  • Vivid, full-colour printing
  • Quantities from 4 to 4,800+

Want to say more with your packaging? From bottles and jars to bags and more, our custom product labels provide all the space you need to share important information with customers. They also make it easier for customers to spot your products on shelves and in stores. Just peel, stick and add your signature style to everything you sell.

Our custom product labels are available in 26 sizes and eight different materials to suit a range of needs. Selling food or beverages? Add nutritional facts, ingredients and other key details. Own an apparel store? Stick care instructions onto your packaging so customers know how to make their purchases last. Whatever you’re selling, we offer labels in seven different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

Ready to start creating your custom product labels? First, explore our assortment of fully customisable design templates – or upload an original one. Next, add your logo, business name and other custom touches to make it truly yours. Once you’re happy with your design, choose the size, shape and material that works best for you. Then, we’ll take care of the rest – professionally printing and delivering your order. Your custom product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

Reviews

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Ratings Distribution

Reviewed by 4 customers

Would buy again

9 Jul 2024 | Sid | Verified Buyer
A bit small.

Too small

30 Aug 2022 | Derekmagic | Verified Buyer
The sticker I ordered came out too small
Response from Vistaprint Customer Care Team:
Our apologies for the disappointment with the size of the labels. Because they did not meet your expectations, we've gone ahead and issued a merchandise credit to your account for them. The credit is valid for a year.

Great colour and Quality

8 May 2022 | Merianne
Great Colour and quality. Makes strong and vibrant labels for the bottles

Awesome

7 Mar 2017 | Lia332
my second time purchase for the sticker. Job done very well. Love it. Thank you

Displaying Reviews 1-4

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No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently Asked Questions

Product labels are professional, informative stickers that you can put on everything you sell. They help you display your product contents and your brand - all in one go.

All of our product labels are printed on white paper. That doesn’t mean you’re limited in colour options and designs! Our full-colour printing means that you can print on as much (or as little) of your labels as you’d like.

Yes. If you plan to write on your product labels, we recommend picking the matte or kraft options (they’re the easiest to write on). If you really like the look of a gloss finish, we recommend using a permanent marker.

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products. If your labels won’t come in contact with liquid, these are a great choice. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a glossy finish.

You can order a minimum of 4 product labels from our website and try them out before committing to a higher quantity.

First, think about your product, its features and the material that will be the best match. Our matte and glossy product labels are a great, durable option for indoor use with dry-ingredient products. If you want to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear or vinyl materials and a glossy finish.

We offer a wide variety of options to help you pick the right shape, size and finish for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.